Are CPGs Drowning in a Sea of Retail Sales Data? | Retail Velocity

Are CPG Companies Drowning in a Sea of Retail Sales Data?

December 8, 2022 |

By Retail Velocity

CPGs get hit with a tsunami of information every day. But which retail sales data is most useful for critical and timely decision-making: syndicated data or retailer direct store data?

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Improving New Product Launches with Retail Data Analytics

November 15, 2022

By Retail Velocity

Blog

New product launches can mean new consumers and additional revenue. But only if your launch plan is based off reliable retail data analytics.

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Demand Planning: Why It’s Important and What Makes It Effective

November 7, 2022

By Retail Velocity

Blog

Demand planning is the linchpin of an effective supply chain and for meeting consumer demand. But without certain key elements, CPGs risk losing millions of dollars—and loyal consumers.

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Relief for CPG Sales Leaders: Why Data Can Mean Life or Death

October 21, 2022

By Retail Velocity

Blog

Sales leaders face many challenges in trying to grow their business. But having reliable data to make sound decisions should not be one of them.

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Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022

By Chris Spallino

Blog

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

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5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

By Retail Velocity

Blog

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

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Key Focus Areas for Increasing Consumer Engagement | Retail Velocity

Key Focus Areas for Increasing Consumer Engagement and ROI

August 29, 2022

By Chris Spallino

Blog

Hear from CPG and retail industry expert Rob Hand about the state of the CPG industry and the focus on RGM, IBP, trade promotion, and retailer data and analytics to increase consumer engagement.

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Turn Your Trade Promotions Into Revenue Generators

July 19, 2022

By Retail Velocity

Blog

Trade promotions are a key marketing lever that CPGs pull to drive revenue. But can they accurately measure and produce sustained ROI on them?

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How Can I Use Daily Data if My Processes Are Based on Weekly?

June 17, 2022

By Retail Velocity

Blog

As more and more CPGs migrate to analyzing daily POS data, those who continue to view and report their data weekly or monthly will continue to fall further behind.

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Why Data Harmonization is Good for Your Business

May 24, 2022

By Retail Velocity

Blog

Leveraging harmonized data is critical for improving forecasts, executing sales and marketing plans, and informing business decisions across the enterprise.

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Blog & News

Are CPG Companies Drowning in a Sea of Retail Sales Data?

Improving New Product Launches with Retail Data Analytics

Demand Planning: Why It’s Important and What Makes It Effective

Relief for CPG Sales Leaders: Why Data Can Mean Life or Death

Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

5 Benefits of Retail Data Analytics for CPG Companies

Key Focus Areas for Increasing Consumer Engagement and ROI

Turn Your Trade Promotions Into Revenue Generators

How Can I Use Daily Data if My Processes Are Based on Weekly?

Why Data Harmonization is Good for Your Business

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