VELOCITY® Technical Overview

August 14, 2024 |

By Retail Velocity

Blog

30 years ago, VELOCITY® set the standard for Demand Signal Repositories. Learn more about its architecture; data input/output methods; modeling; and data translations, cleansing and harmonization processes.

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Daily Retail Data: The Keystone of Impactful CPG Decision-Making

July 18, 2024

By John Rossi, CEO, Retail Velocity

Relying on weekly retail data for strategic decisions is short-sighted and flawed. Discover why daily POS and inventory data at a granular level is better for boosting sales, revenue, and profitability.

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Daily Retail Data

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A Smarter Path to Efficient Retail Replenishment

June 25, 2024

By John Beckett, Cofounder, Retail Velocity

It used to be much easier for CG companies to replenish retailer stock. Now, retailers are demanding more which puts pressure on CGs. Learn how you can optimize retail replenishment with smarter data management and collaboration strategies.

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7 Tips for Improving Trade Promotion Effectiveness

June 13, 2024

By Rob Hand, CEO, Hand Promotion Management

Modern trade promotion is one of the top priorities for CPGs that want to ensure money paid to retailers achieves the highest ROI. Here are 7 tips for attaining trade promotion management excellence.

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Trade Promotions

Retailer Partnerships

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Mastering POS Data and Analysis: A Guide for CPG Brands | Retail Velocity

Mastering POS Data and Analysis: A Guide for Brands and Retailers

May 29, 2024

By Retail Velocity

POS data is a treasure trove of information and an indispensable tool for CPG companies and retailers—if collected, analyzed, and leveraged properly.

Blog

Data Analysis / Retail Analytics

POS Data

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Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

May 8, 2024

By Retail Velocity

Ensuring data accuracy and reliability from diverse data is challenging. Data harmonization helps you gain the insights needed for optimal decision-making.

Blog

Data Cleansing & Harmonization

Sales

Marketing

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

By Rob Hand, CEO, Hand Promotion Management

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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Retailer Data: Plenty Available, but What Do You Actually Need?

April 24, 2024

By John Rossi, CEO, Retail Velocity

There’s no lack of available retailer data—POS, inventory—and much more. But what data do CPG companies need to drive high ROI? And how do they ensure it’s accurate and reliable?

Blog

Data Cleansing & Harmonization

Data/Vendor Portals

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Maximize the Usefulness of Walmart Luminate With VELOCITY®

April 23, 2024

By Retail Velocity

Walmart Luminate is here. Learn how VELOCITY® can help brands maximize the usefulness of Walmart Luminate data to grow their business.

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The Most Important Retail Data Considerations for CPG IT Departments

April 15, 2024

By John Rossi, CEO, Retail Velocity

IT personnel can be faced with many challenges and costs related to data collection and preparation for business teams. Learn how proven, automated solutions can make all the difference.

Blog

Data Cleansing & Harmonization

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Blog & News

VELOCITY® Technical Overview

Daily Retail Data: The Keystone of Impactful CPG Decision-Making

A Smarter Path to Efficient Retail Replenishment

7 Tips for Improving Trade Promotion Effectiveness

Mastering POS Data and Analysis: A Guide for Brands and Retailers

Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

The Importance of Data Integrity for Modern Trade Spend Optimization

Retailer Data: Plenty Available, but What Do You Actually Need?

Maximize the Usefulness of Walmart Luminate With VELOCITY®

The Most Important Retail Data Considerations for CPG IT Departments

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