Retail Velocity Appoints Evan O'Jack as President

ANN ARBOR, Mich. (Feb. 4, 2026) — Retail Velocity, a leading provider of retail data collection, analytics, and intelligence solutions for the consumer packaged goods (CPG) industry, today announced the appointment of Evan O'Jack as President. With 15 years of experience driving product innovation, client success, and enterprise data integration at Retail Velocity, O'Jack brings deep expertise in the challenges and opportunities facing modern CPG and retail organizations.

Throughout his tenure at Retail Velocity, O'Jack has partnered closely with clients and industry leaders to modernize retail data analytics, streamline data pipelines, and deliver measurable business outcomes. In his new role, he will focus on strengthening client relationships, expanding strategic partnerships, and evolving the company's VELOCITY^® retail data platform to empower consumer brands with faster, smarter, and more actionable retail intelligence.

Industry Insights: Q&A with Evan O'Jack

As retail analytics continues to evolve at breakneck speed, CPG brands face mounting pressure to transform massive volumes of retail data into timely, actionable insights. We sat down with Evan O'Jack to discuss the current state of retail data analytics, the critical challenges CPG teams are navigating, and how Retail Velocity's VELOCITY^® platform is helping brands stay ahead in an increasingly complex omnichannel retail environment.

Q: Based on your extensive experience with the VELOCITY^® platform and client engagement, how has that shaped your approach to leading the company?

A: My 15 years working with the VELOCITY retail data platform—spanning product innovation, client success, and solution development—have given me a comprehensive understanding of both the technology and our clients' evolving needs. This experience enables me to lead with a unique blend of technical expertise and customer empathy, ensuring we develop solutions that effectively address real-world challenges and growth opportunities for brands of all sizes. I've also gained critical insight into how every aspect of Retail Velocity's operations, from sales to support to engineering, must remain tightly aligned to deliver seamless value to our clients.

Q: What are the most urgent data-related challenges CPG teams face today?

A: CPG manufacturers face tremendous pressure to make timely, accurate decisions based on point-of-sale and inventory data that often arrives too slowly, in inconsistent formats, or from disconnected systems. Critical challenges like demand sensing, demand forecasting, inventory precision, and tracking product performance at the store level remain major obstacles, particularly at omnichannel scale. Many organizations possess vast datasets rich in both detail and scope, but they lack the efficient data collection and management processes needed to transform raw data into fast, reliable, actionable insights. This gap directly impacts their ability to optimize stock levels, manage trade promotions effectively, understand shopper behavior, and improve retail execution.

Q: What impactful outcomes have you seen clients achieve using the VELOCITY^® solution?

A: We've seen clients dramatically reduce the time it takes to turn data into insights—from weeks down to minutes. This rapid turnaround enables them to respond quickly to changing shelf conditions, product performance trends, and inventory needs. VELOCITY drives measurable sales increases by providing granular visibility into store-level activities, helping teams identify out-of-stock situations and phantom inventory issues before they impact sales and revenue, as well as brand loyalty. Clients particularly value our exception-based reporting, which highlights only the issues requiring attention, allowing them to efficiently manage thousands of SKUs with significantly less manual effort. The ability to access clean, harmonized retail data daily at the SKU and store level—integrated directly into their data lakes—delivers transformative changes in operations, supply chain efficiency, retail sales performance, and retailer partnerships.

Q: How does cloud strategy influence the future of retail analytics at Retail Velocity?

A: Compared to just five years ago, nearly every company has embraced cloud technology. What was once a "shiny new toy" is now standard operating procedure. The question is no longer whether to implement a data lake, but rather how a company organizes its data lake and makes it accessible for reporting, analytics, and actionable insights. Retail Velocity supports clients by ensuring that cleansed, harmonized retailer data flows seamlessly into their data lakes. Our objective is to minimize friction in data pipelines between VELOCITY and our clients' data lakes, delivering data directly to their reporting-ready layers. By utilizing cloud-native capabilities, we continue to optimize VELOCITY's architecture for more efficient scaling, enhancing performance, reducing operational costs, and seamlessly streaming decision-ready data into client data lakes—while aiming for a zero-lag experience.

Q: What strategic direction do you envision for Retail Velocity moving forward?

A: We're focused on three key priorities: strengthening client relationships, expanding strategic partnerships, and continuously evolving VELOCITY^® to meet emerging retail data and analytics needs for sales, marketing, supply chain, and finance teams. A critical element of our future is enhancing the intelligence layer of our platform—making insights more predictive, automated, and deeply integrated into clients' daily workflows. A major component of this evolution is AI, which powers agentic workflows for directing service actions in stores and warehouses while measuring their outcomes in real time. By maintaining close connections with both our clients and the broader market, we'll continue delivering solutions that create meaningful impact for consumer brands and keep Retail Velocity at the forefront of retail analytics innovation.

About Retail Velocity

Since 1994, Retail Velocity has helped consumer goods manufacturers automatically collect, integrate, and leverage timely, accurate, and reliable retail sales and inventory data. Using cleansed, harmonized daily demand and supply data at the item and store level, companies develop precise analytics to generate actionable insights and greater business intelligence—improving sell-through, eliminating operational inefficiencies, and achieving profitable growth. Retail Velocity's cloud-based retail data platform, VELOCITY^®, provides a single source of truth that enables enterprise users to make collaborative, data-driven decisions and accelerate growth across sales, marketing, supply chain, demand planning, finance, operations, and IT.

Media Contact:

Chris Spallino
Sr. Director of Marketing and Communications
chris.spallino@retailvelocity.com