Driving Agility in CPG and Retail: Why Integrated Retail Data Is Key

September 15, 2025 |

By Retail Velocity

For CPGs, navigating volatility in retail requires agility. Learn how an integrated retail data platform like VELOCITY® can help your brand break down data silos, improve decision-making, and boost profitability.

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Infographic: 13 Scary Things About Using Bad POS and Inventory Data

October 28, 2024

By Retail Velocity

For consumer brands and retailers, relying on inaccurate, incomplete, or inconsistent POS and inventory data is like inviting a Halloween horror show into their business.

Blog

Data Cleansing & Harmonization

Data Insights

POS Data

Inventory Management

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Walmart Scintilla: What You Need—and Need to Know—to Grow

September 23, 2024

By Retail Velocity

Walmart Scintilla is ushering in a new era of retail insights for CPG companies, making it easier for them to grow their business. But with an abundance of data and new data provided, what data do they really need and how reliable is it?

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Data Cleansing & Harmonization

Data/Vendor Portals

Walmart Scintilla

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VELOCITY® Technical Overview

August 14, 2024

By Retail Velocity

30 years ago, VELOCITY® set the standard for Demand Signal Repositories. Learn more about its architecture; data input/output methods; modeling; and data translations, cleansing and harmonization processes.

Blog

Data Cleansing & Harmonization

VELOCITY Platform

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Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

May 8, 2024

By Retail Velocity

Ensuring data accuracy and reliability from diverse data is challenging. Data harmonization helps you gain the insights needed for optimal decision-making.

Blog

Data Cleansing & Harmonization

Sales

Marketing

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Retailer Data: Plenty Available, but What Do You Actually Need?

April 24, 2024

By John Rossi, CEO, Retail Velocity

There’s no lack of available retailer data—POS, inventory—and much more. But what data do CPG companies need to drive high ROI? And how do they ensure it’s accurate and reliable?

Blog

Data Cleansing & Harmonization

Data/Vendor Portals

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The Most Important Retail Data Considerations for CPG IT Departments

April 15, 2024

By John Rossi, CEO, Retail Velocity

IT personnel can be faced with many challenges and costs related to data collection and preparation for business teams. Learn how proven, automated solutions can make all the difference.

Blog

Data Cleansing & Harmonization

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What is Data Cleansing?

May 18, 2023

By Retail Velocity

Poor-quality data can lead to inaccurate insights and unreliable decision-making that can hurt a CPG's bottom line and retailer relationships. Clean, standard data leads to better outcomes and more efficiency.

Blog

Data Cleansing & Harmonization

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Why Data Harmonization is Good for Your Business

May 24, 2022

By Retail Velocity

Leveraging harmonized data is critical for improving forecasts, executing sales and marketing plans, and informing business decisions across the enterprise.

Blog

Data Cleansing & Harmonization

Sales

Marketing

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The Importance of Cleansed, Harmonized, Normalized Data

April 1, 2022

By Retail Velocity

You know the old adage: Garbage in, garbage out. It even has its own abbreviation, “GIGO.” When you’re working with data—especially large volumes of point-of sale (POS), inventory, and enterprise data—what you put in absolutely determines what you’ll get out.

Blog

Data Cleansing & Harmonization

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Blog & News

Driving Agility in CPG and Retail: Why Integrated Retail Data Is Key

Posts about Data Cleansing & Harmonization:

Infographic: 13 Scary Things About Using Bad POS and Inventory Data

Walmart Scintilla: What You Need—and Need to Know—to Grow

VELOCITY® Technical Overview

Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

Retailer Data: Plenty Available, but What Do You Actually Need?

The Most Important Retail Data Considerations for CPG IT Departments

What is Data Cleansing?

Why Data Harmonization is Good for Your Business

The Importance of Cleansed, Harmonized, Normalized Data

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