Case Studies

Case Study

Reckitt Achieves “Perfect Data” to Power High-Quality Insights

In 2017, Reckitt embarked on a process of digital transformation to help secure the company’s position at the forefront of its industry. One of the company’s main goals during this process was to develop an integrated approach for generating consumer and operational insights for its global network of more than 100 retailers.
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Case Study

Levi’s Drives Sales Success With Analytics Powered by Retail Velocity

When Levi Strauss & Co. decommissioned its legacy systems, it was faced with a major challenge of replacing a custom solution that collected and cleansed retailer point-of-sale (POS) data. This homegrown solution also fed their existing repository for sell-through data and analytics, Teradata, to provide critical insights to its sales teams.
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Case Study

Fisher-Price Leverages POS Data as Single Source of Truth

For years, Fisher-Price, a subsidiary of Mattel, Inc., was using homegrown software systems that were not able to provide deep enough insights into consumer demand. It was also employing traditional desktop applications that could not thoroughly manage the high volume of point-of- sale (POS) data it was receiving from its retailers. It was “nearly impossible to get a good read” on their business.
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“Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time. Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
-Vice President of Sales, National Sporting Goods Supplier
"VELOCITY® allows us to spot exceptions 10 times faster than our old system. It lets us take a 'snapshot' of every retail facility we serve across the country—at the store level—so we can instantly identify a low on-hand number or a high 'phantom' number. Because VELOCITY's exception-based reporting highlights these products for us, we can dig right into the data quickly and attack those numbers directly to determine specifically which SKUs and stores are problematic and then go in and provide a solution. And even though we have not added any new field sales staff, our service levels are much higher.”
-Account Manager, Large Consumer Goods Manufacturer
“The use of VELOCITY®, combined with some improved standard work processes, has enabled us to run this continuing data, reporting, and analytics challenge almost like a production facility. It's given us standard processes and practices, standard exception reports, and has allowed us to take corrective actions on a regular basis. To be a preferred supplier to our leading retail partners, we must continually improve their cash flow, sales, and profits. Retail Velocity has helped us achieve those goals."
-Product Supply Director, Global Consumer Goods Manufacturer
“It’s all about greater visibility. The VELOCITY® platform lets us share information internally and with retailers more quickly, which lets people make better decisions and react more quickly to sales opportunities or critical issues. For example, we’re able to easily identify a retailer’s top 200 stores and if there’s a sale next month, I can tell them that we should send these stores extra product because they ran out the last time. I can even identify a list of stores that don’t have any of our products on their shelves, and that’s really free money we don’t want to lose.”
-Senior National Account Manager, Global Home Essentials Company
“With VELOCITY®, we’ve created a much more efficient process that drastically reduces the time we spend getting and analyzing retail data. Because the process used to consume so much personnel time, sales and marketing teams sometimes went without having all the data they’d have liked to have. That doesn’t happen anymore.”
— Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer