Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022 |

By Chris Spallino

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

By Retail Velocity

Blog

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

Key Focus Areas for Increasing Consumer Engagement | Retail Velocity

Key Focus Areas for Increasing Consumer Engagement and ROI

August 29, 2022

By Chris Spallino

Blog

Hear from CPG and retail industry expert Rob Hand about the state of the CPG industry and the focus on RGM, IBP, trade promotion, and retailer data and analytics to increase consumer engagement.

Turn Your Trade Promotions Into Revenue Generators

July 19, 2022

By Retail Velocity

Blog

Trade promotions are a key marketing lever that CPGs pull to drive revenue. But can they accurately measure and produce sustained ROI on them?

How Can I Use Daily Data if My Processes Are Based on Weekly?

June 17, 2022

By Retail Velocity

Blog

As more and more CPGs migrate to analyzing daily POS data, those who continue to view and report their data weekly or monthly will continue to fall further behind.

Why Data Harmonization is Good for Your Business

May 24, 2022

By Retail Velocity

Blog

Leveraging harmonized data is critical for improving forecasts, executing sales and marketing plans, and informing business decisions across the enterprise.

Retail Velocity Launches VELOCITY® 10, Introduces VELOCITY® Essential

April 14, 2022

By Retail Velocity

News

Release of new version and edition addresses data management and reporting needs with more than 50 new features facilitating improved performance, data management and reporting.

Software Leader Unveils Rebrand Following CEO Appointment

April 12, 2022

By Retail Velocity

News

Retail Velocity’s rebranding reflects its growth and commitment to improving collaboration between suppliers and retailers.

How Daily Data Can Transform Your Business

April 5, 2022

By Retail Velocity

Blog

What if you could automatically get daily retail POS data delivered to your dashboard, already cleansed, harmonized, and normalized, so it’s ready for analysis?

Blog & News

Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

5 Benefits of Retail Data Analytics for CPG Companies

Key Focus Areas for Increasing Consumer Engagement and ROI

Turn Your Trade Promotions Into Revenue Generators

How Can I Use Daily Data if My Processes Are Based on Weekly?

Why Data Harmonization is Good for Your Business

Retail Velocity Launches VELOCITY® 10, Introduces VELOCITY® Essential

Software Leader Unveils Rebrand Following CEO Appointment

How Daily Data Can Transform Your Business

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