From Data to Dominance: Emerging Brands Thrive with POS Insights

December 16, 2024 |

By Retail Velocity

Blog

Emerging brands often face significant challenges to their growth. With intense competition and limited resources, they must maximize every opportunity to thrive. Learn how daily retail data and insights can be a strategic asset.

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Strengthening Retailer Partnerships Through Enhanced Data and Insights

August 29, 2024

By Rob Hand, CEO, Hand Promotion Management

CPGs and retailers often see each other as competitors in their efforts to capture consumer attention and engagement, but there has been a surge in stronger collaborative partnerships for a key reason.

Blog

Data Insights

Retailer Partnerships

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7 Tips for Improving Trade Promotion Effectiveness

June 13, 2024

By Rob Hand, CEO, Hand Promotion Management

Modern trade promotion is one of the top priorities for CPGs that want to ensure money paid to retailers achieves the highest ROI. Here are 7 tips for attaining trade promotion management excellence.

Blog

Trade Promotions

Retailer Partnerships

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Data Sharing: The Accelerant to CPG-Retailer Growth | Retail Velocity

Data Sharing: The Accelerant to CPG and Retailer Growth

September 26, 2023

By Retail Velocity

Data sharing can be very powerful and increases the usability and value of data. It can be the determining factor in whether CPGs and retailers win or lose at the physical and digital shelves.

Blog

Data Strategy

Retailer Partnerships

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The Transformative Power of Data-driven Joint Business Planning

August 1, 2023

By Retail Velocity

Joint Business Planning is mission critical for today’s CPGs and retailers who want to gain a strategic advantage in the marketplace and achieve sustainable growth. Learn how data can be the driving force behind your success.

Blog

Data Insights

Data Strategy

Joint Business Planning

Retailer Partnerships

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Using POS Data and Retail Analytics to Win at the Shelf

Using Point-of-Sale Data and Retail Analytics to Win at the Shelf

January 6, 2023

By Retail Velocity

Despite the popularity of online retail, brick-and-mortar stores continue to be the most prominent shopping destinations. And the battle to win at the shelf remains strong—making retail execution more important than ever.

Blog

Retail Execution

Data Strategy

Retailer Partnerships

POS Data

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5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

By Retail Velocity

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

Blog

Trade Promotions

Data Analysis / Retail Analytics

New Product Launches

Retailer Partnerships

Demand Planning/Forecasting

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