Data vs. Dust: How to Optimize Your Product Assortment

VELOCITY Platform

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5 Ways to Use Data to Improve Sell-Through for Private Label Products

October 24, 2025

By Retail Velocity

Discover how data analytics can transform your private label performance. Five strategic approaches to optimize promotions, shelf placement, and consumer targeting for measurable growth.

Data Analysis / Retail Analytics

Daily Retail Data

Marketing

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Crush Product Line Reviews With Better Retail Data

October 2, 2025

By Retail Velocity

Line reviews don't have to feel like a gamble. Learn how accurate, real-time retailer data helps CPGs prove performance, justify innovation, and turn defensive conversations into growth opportunities.

Trade Promotions

New Product Launches

Daily Retail Data

Sales

POS Data

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The Power of Data Sharing in CPG-Retailer Partnerships

February 12, 2025

By Retail Velocity

CPGs and retailers that share timely and accurate POS and inventory data can optimize demand forecasting, supply chains, trade promotions, product innovation, and consumer experiences for mutual growth.

Consumer Engagement

On-Shelf Availability

Data Analysis / Retail Analytics

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7 Signs Your Data Is Bad—and How It’s Costing Your Business

January 28, 2025

By Retail Velocity

Bad data costs businesses millions annually, with severe consequences for CPGs: inaccurate forecasts, operational setbacks, and lost trust. Learn 7 warning signs of poor data quality and how to turn your data into a strategic asset.

Data Analysis / Retail Analytics

Out-of-Stocks

Demand Planning/Forecasting

VELOCITY Platform

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From Data to Dominance: Emerging Brands Thrive with POS Insights

December 16, 2024

By Retail Velocity

Emerging brands often face significant challenges to their growth. With intense competition and limited resources, they must maximize every opportunity to thrive. Learn how daily retail data and insights can be a strategic asset.

Joint Business Planning

Daily Retail Data

POS Data

Inventory Management

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Strengthening Retailer Partnerships Through Enhanced Data and Insights

August 29, 2024

By Rob Hand, CEO, Hand Promotion Management

CPGs and retailers often see each other as competitors in their efforts to capture consumer attention and engagement, but there has been a surge in stronger collaborative partnerships for a key reason.

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7 Tips for Improving Trade Promotion Effectiveness

June 13, 2024

By Rob Hand, CEO, Hand Promotion Management

Modern trade promotion is one of the top priorities for CPGs that want to ensure money paid to retailers achieves the highest ROI. Here are 7 tips for attaining trade promotion management excellence.

Trade Promotions

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Data Sharing: The Accelerant to CPG-Retailer Growth | Retail Velocity

Data Sharing: The Accelerant to CPG and Retailer Growth

September 26, 2023

By Retail Velocity

Data sharing can be very powerful and increases the usability and value of data. It can be the determining factor in whether CPGs and retailers win or lose at the physical and digital shelves.