Mastering POS Data and Analysis: A Guide for CPG Brands | Retail Velocity

Mastering POS Data and Analysis: A Guide for Brands and Retailers

May 29, 2024 |

By Retail Velocity

Blog

POS data is a treasure trove of information and an indispensable tool for CPG companies and retailers—if collected, analyzed, and leveraged properly.

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CPG Data Analytics: The Life Force of Consumer Brands

November 24, 2023

By Retail Velocity

CPG data analytics is not just another tool. It’s the cornerstone of a successful business strategy and high-performing brands—if used properly.

Blog

Data Analysis / Retail Analytics

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Improving New Product Launches with Retail Data Analytics

November 15, 2022

By Retail Velocity

New product launches can mean new consumers and additional revenue. But only if your launch plan is based off reliable retail data analytics.

Blog

Data Analysis / Retail Analytics

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Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022

By Chris Spallino

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

Blog

Revenue Growth Management

Consumer Engagement

Trade Promotions

Data Analysis / Retail Analytics

POS Data

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5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

By Retail Velocity

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

Blog

Trade Promotions

Data Analysis / Retail Analytics

New Product Launches

Retailer Partnerships

Demand Planning/Forecasting

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