Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

May 8, 2024 |

By Retail Velocity

Ensuring data accuracy and reliability from diverse data is challenging. Data harmonization helps you gain the insights needed for optimal decision-making.

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

By Rob Hand, CEO, Hand Promotion Management

Blog

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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Retailer Data: Plenty Available, but What Do You Actually Need?

April 24, 2024

By John Rossi, CEO, Retail Velocity

Blog

There’s no lack of available retailer data—POS, inventory—and much more. But what data do CPG companies need to drive high ROI? And how do they ensure it’s accurate and reliable?

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The Most Important Retail Data Considerations for CPG IT Departments

April 15, 2024

By John Rossi, CEO, Retail Velocity

Blog

IT personnel can be faced with many challenges and costs related to data collection and preparation for business teams. Learn how proven, automated solutions can make all the difference.

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Revenue Growth Management and the Critical Data Behind Its Success

April 8, 2024

By Rob Hand, CEO, Hand Promotion Management

Blog

The responsibility for ensuring data is accurate, trustworthy, and timely is quickly becoming a major RGM mission for CPGs. But what data is most important for strategic, profitable growth?

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Phantom Inventory: How to Identify, Reduce, and Prevent It

March 26, 2024

By Retail Velocity

Blog

Phantom inventory can cost CPGs and retailers billions of dollars each year. But you can reduce and prevent this ghastly, revenue-sucking horror.

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The Ripple Effect of Poor Retail Data Insights | Retail Velocity

The Ripple Effect of Poor Retail Data Insights on CPG Companies

February 12, 2024

By Retail Velocity

Blog

Accurate, reliable retail data insights are the backbone of crucial decisions for key business functions, but if compromised, they can significantly impact the overall health of your company.

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How CPGs Can Harness the Power of Vendor Portals

January 23, 2024

By Retail Velocity

Blog

Although most retailer data portals serve a similar purpose, they differ significantly. Successful CPG companies are the ones who know how to get the most out of them and their data.

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Navigating CPG Landscape: The Power of Retail Sales Data & Insights

December 19, 2023

By Retail Velocity

Blog

Learn how precise retail sales data and insights help CPGs power through the challenges and complexities of a dynamic market to meet consumer demand.

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CPG Data Analytics: The Life Force of Consumer Brands

November 24, 2023

By Retail Velocity

Blog

CPG data analytics is not just another tool. It’s the cornerstone of a successful business strategy and high-performing brands—if used properly.

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Blog & News

Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

Posts about Blog:

The Importance of Data Integrity for Modern Trade Spend Optimization

Retailer Data: Plenty Available, but What Do You Actually Need?

The Most Important Retail Data Considerations for CPG IT Departments

Revenue Growth Management and the Critical Data Behind Its Success

Phantom Inventory: How to Identify, Reduce, and Prevent It

The Ripple Effect of Poor Retail Data Insights on CPG Companies

How CPGs Can Harness the Power of Vendor Portals

Navigating CPG Landscape: The Power of Retail Sales Data & Insights

CPG Data Analytics: The Life Force of Consumer Brands

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