CPG Data Analytics: The Life Force of Consumer Brands

Staying ahead of the competition and ensuring effective retail execution to meet consumer demand isn't easy. To thrive in this dynamic environment, CPGs and retailers need a secret weapon: daily POS data.

Relying on flawed POS and inventory data can have horrific consequences for brands and retailers. But don't fear ...

Consumer goods companies are realizing that without a solid data strategy, they’ll fall behind their competition and fall short of their business goals. Learn what key components you need for a successful retail data strategy.

As CPGs strive to meet evolving consumer demands, they’re becoming increasingly reliant on data for day-to-day operations. But, the increasing volume and variety of data pose significant challenges for effective data management.

Data sharing can be very powerful and increases the usability and value of data. It can be the determining factor in whether CPGs and retailers win or lose at the physical and digital shelves.

Joint Business Planning is mission critical for today’s CPGs and retailers who want to gain a strategic advantage in the marketplace and achieve sustainable growth. Learn how data can be the driving force behind your success.

The holiday shopping season can be the most wonderfully lucrative time of the year for many CPGs—if they plan early enough and properly. Learn 5 ways daily data can help you remain competitive and capture your share of holiday revenue.

BI software plays an important role for CPGs by providing key insights into consumer behavior, market trends, and POS and inventory activity. Learn how to choose wisely.

Poor-quality data can lead to inaccurate insights and unreliable decision-making that can hurt a CPG's bottom line and retailer relationships. Clean, standard data leads to better outcomes and more efficiency.