Key Focus Areas for Increasing Consumer Engagement | Retail Velocity

Key Focus Areas for Increasing Consumer Engagement and ROI

Hear from CPG and retail industry expert Rob Hand about the state of the CPG industry and the focus on RGM, IBP, trade promotion, and retailer data and analytics to increase consumer engagement.
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The Importance of Cleansed, Harmonized, Normalized Data

The Importance of Cleansed, Harmonized, Normalized Data

You know the old adage: Garbage in, garbage out. It even has its own abbreviation, “GIGO.” When you’re working with data—especially large volumes of point-of sale (POS), inventory, and enterprise data—what you put in absolutely determines what you’ll get out.
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