5 Benefits of Retail Data Analytics for CPG Companies

Hear from CPG and retail industry expert Rob Hand about the state of the CPG industry and the focus on RGM, IBP, trade promotion, and retailer data and analytics to increase consumer engagement.

Trade promotions are a key marketing lever that CPGs pull to drive revenue. But can they accurately measure and produce sustained ROI on them?

As more and more CPGs migrate to analyzing daily POS data, those who continue to view and report their data weekly or monthly will continue to fall further behind.

Leveraging harmonized data is critical for improving forecasts, executing sales and marketing plans, and informing business decisions across the enterprise.

What if you could automatically get daily retail POS data delivered to your dashboard, already cleansed, harmonized, and normalized, so it’s ready for analysis?

You know the old adage: Garbage in, garbage out. It even has its own abbreviation, “GIGO.” When you’re working with data—especially large volumes of point-of sale (POS), inventory, and enterprise data—what you put in absolutely determines what you’ll get out.