7 Tips for Improving Trade Promotion Effectiveness

June 13, 2024 |

By Rob Hand, CEO, Hand Promotion Management

Blog

Modern trade promotion is one of the top priorities for CPGs that want to ensure money paid to retailers achieves the highest ROI. Here are 7 tips for attaining trade promotion management excellence.

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Mastering POS Data and Analysis: A Guide for CPG Brands | Retail Velocity

Mastering POS Data and Analysis: A Guide for Brands and Retailers

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By Retail Velocity

POS data is a treasure trove of information and an indispensable tool for CPG companies and retailers—if collected, analyzed, and leveraged properly.

Blog

Data Analysis / Retail Analytics

POS Data

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Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

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Ensuring data accuracy and reliability from diverse data is challenging. Data harmonization helps you gain the insights needed for optimal decision-making.

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Data Cleansing & Harmonization

Sales

Marketing

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

By Rob Hand, CEO, Hand Promotion Management

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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Retailer Data: Plenty Available, but What Do You Actually Need?

April 24, 2024

By John Rossi, CEO, Retail Velocity

There’s no lack of available retailer data—POS, inventory—and much more. But what data do CPG companies need to drive high ROI? And how do they ensure it’s accurate and reliable?

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Data Cleansing & Harmonization

Data/Vendor Portals

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The Most Important Retail Data Considerations for CPG IT Departments

April 15, 2024

By John Rossi, CEO, Retail Velocity

IT personnel can be faced with many challenges and costs related to data collection and preparation for business teams. Learn how proven, automated solutions can make all the difference.

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Data Cleansing & Harmonization

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Revenue Growth Management and the Critical Data Behind Its Success

April 8, 2024

By Rob Hand, CEO, Hand Promotion Management

The responsibility for ensuring data is accurate, trustworthy, and timely is quickly becoming a major RGM mission for CPGs. But what data is most important for strategic, profitable growth?

Blog

Revenue Growth Management

Integrated Business Planning

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Phantom Inventory: How to Identify, Reduce, and Prevent It

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By Retail Velocity

Phantom inventory can cost CPGs and retailers billions of dollars each year. But you can reduce and prevent this ghastly, revenue-sucking horror.

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On-Shelf Availability

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The Ripple Effect of Poor Retail Data Insights on CPG Companies

February 12, 2024

By Retail Velocity

Accurate, reliable retail data insights are the backbone of crucial decisions for key business functions, but if compromised, they can significantly impact the overall health of your company.

Blog

Data Insights

Demand Planning/Forecasting

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How CPGs Can Harness the Power of Vendor Portals

January 23, 2024

By Retail Velocity

Although most retailer data portals serve a similar purpose, they differ significantly. Successful CPG companies are the ones who know how to get the most out of them and their data.

Blog

Walmart Luminate

Data/Vendor Portals

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Blog & News

7 Tips for Improving Trade Promotion Effectiveness

Posts about Blog (2):

Mastering POS Data and Analysis: A Guide for Brands and Retailers

Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

The Importance of Data Integrity for Modern Trade Spend Optimization

Retailer Data: Plenty Available, but What Do You Actually Need?

The Most Important Retail Data Considerations for CPG IT Departments

Revenue Growth Management and the Critical Data Behind Its Success

Phantom Inventory: How to Identify, Reduce, and Prevent It

The Ripple Effect of Poor Retail Data Insights on CPG Companies

How CPGs Can Harness the Power of Vendor Portals

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