Mastering POS Data and Analysis: A Guide for CPG Brands | Retail Velocity

Mastering POS Data and Analysis: A Guide for Brands and Retailers

May 29, 2024 |

By Retail Velocity

Blog

POS data is a treasure trove of information and an indispensable tool for CPG companies and retailers—if collected, analyzed, and leveraged properly.

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

By Rob Hand, CEO, Hand Promotion Management

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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The Retail Game-Changer: The Vital Role of Daily POS Data in Success

November 17, 2023

By Retail Velocity

Staying ahead of the competition and ensuring effective retail execution to meet consumer demand isn't easy. To thrive in this dynamic environment, CPGs and retailers need a secret weapon: daily POS data.

Blog

Daily Retail Data

Demand Planning/Forecasting

POS Data

Inventory Management

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The 13 Scariest Things About Using Bad Retail Data for Decision-Making

October 31, 2023

By Retail Velocity

Relying on flawed POS and inventory data can have horrific consequences for brands and retailers. But don't fear ...

Blog

POS Data

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Using Point-of-Sale Data and Retail Analytics to Win at the Shelf

January 6, 2023

By Retail Velocity

Despite the popularity of online retail, brick-and-mortar stores continue to be the most prominent shopping destinations. And the battle to win at the shelf remains strong—making retail execution more important than ever.

Blog

Retail Execution

Data Strategy

Retailer Partnerships

POS Data

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Are CPGs Drowning in a Sea of Retail Sales Data? | Retail Velocity

Are CPG Companies Drowning in a Sea of Retail Sales Data?

December 8, 2022

By Retail Velocity

CPGs get hit with a tsunami of information every day. But which retail sales data is most useful for critical and timely decision-making: syndicated data or retailer direct store data?

Blog

POS Data

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Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022

By Chris Spallino

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

Blog

Revenue Growth Management

Consumer Engagement

Trade Promotions

Data Analysis / Retail Analytics

POS Data

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How Can I Use Daily Data if My Processes Are Based on Weekly?

June 17, 2022

By Retail Velocity

As more and more CPGs migrate to analyzing daily POS data, those who continue to view and report their data weekly or monthly will continue to fall further behind.

Blog

Daily Retail Data

POS Data

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How Daily Data Can Transform Your Business

April 5, 2022

By Retail Velocity

What if you could automatically get daily retail POS data delivered to your dashboard, already cleansed, harmonized, and normalized, so it’s ready for analysis?

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Blog & News

Mastering POS Data and Analysis: A Guide for Brands and Retailers

Posts about POS Data:

The Importance of Data Integrity for Modern Trade Spend Optimization

The Retail Game-Changer: The Vital Role of Daily POS Data in Success

The 13 Scariest Things About Using Bad Retail Data for Decision-Making

Using Point-of-Sale Data and Retail Analytics to Win at the Shelf

Are CPG Companies Drowning in a Sea of Retail Sales Data?

Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

How Can I Use Daily Data if My Processes Are Based on Weekly?

How Daily Data Can Transform Your Business

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