7 Tips for Improving Trade Promotion Effectiveness

June 13, 2024 |

By Rob Hand, CEO, Hand Promotion Management

Blog

Modern trade promotion is one of the top priorities for CPGs that want to ensure money paid to retailers achieves the highest ROI. Here are 7 tips for attaining trade promotion management excellence.

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

By Rob Hand, CEO, Hand Promotion Management

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022

By Chris Spallino

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

Blog

Revenue Growth Management

Consumer Engagement

Trade Promotions

Data Analysis / Retail Analytics

POS Data

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5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

By Retail Velocity

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

Blog

Trade Promotions

Data Analysis / Retail Analytics

New Product Launches

Retailer Partnerships

Demand Planning/Forecasting

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Key Focus Areas for Increasing Consumer Engagement | Retail Velocity

Key Focus Areas for Increasing Consumer Engagement and ROI

August 29, 2022

By Chris Spallino

Hear from CPG and retail industry expert Rob Hand about the state of the CPG industry and the focus on RGM, IBP, trade promotion, and retailer data and analytics to increase consumer engagement.

Blog

Revenue Growth Management

Integrated Business Planning

Consumer Engagement

Trade Promotions

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