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The Importance of Data Integrity for Modern Trade Spend Optimization

The Importance of Data Integrity for Modern Trade Spend Optimization

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By Rob Hand, CEO, Hand Promotion Management
Blog
The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.
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What is Retail Execution? | Retail Velocity

What is Retail Execution?

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By Retail Velocity
Retail execution is critical to the success and growth of CPG companies, as it can help them increase sales, improve brand awareness, optimize inventory management, and enhance the customer experience.
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Retail Execution
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