Digital Twins in CPG: What They Are, Why They Matter | Retail Velocity

Digital Twins in CPG: What They Are and Why They Matter

February 11, 2026 |

By Retail Velocity

Blog

Digital twins are transforming CPG operations. Learn what they are, how they work, and why they're essential for manufacturers and retailers looking to operate smarter, faster, and more efficiently.

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Retail Velocity Appoints Evan O'Jack as President

February 4, 2026

By Chris Spallino

Retail Velocity appoints 15-year company veteran Evan O'Jack as President. Read our Q&A on the future of retail analytics, AI-powered insights, and how VELOCITY® is helping CPG brands turn data into action faster than ever.

News

Retail Execution

Retailer Partnerships

VELOCITY Platform

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

By Rob Hand, CEO, Hand Promotion Management

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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What is Retail Execution?

April 6, 2023

By Retail Velocity

Retail execution is critical to the success and growth of CPG companies, as it can help them increase sales, improve brand awareness, optimize inventory management, and enhance the customer experience.

Blog

Retail Execution

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Using POS Data and Retail Analytics to Win at the Shelf

Using Point-of-Sale Data and Retail Analytics to Win at the Shelf

January 6, 2023

By Retail Velocity

Despite the popularity of online retail, brick-and-mortar stores continue to be the most prominent shopping destinations. And the battle to win at the shelf remains strong—making retail execution more important than ever.

Blog

Retail Execution

Data Strategy

Retailer Partnerships

POS Data

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