Revenue Growth Management and the Critical Data Behind Its Success

April 8, 2024 |

By Rob Hand, CEO, Hand Promotion Management

Blog

The responsibility for ensuring data is accurate, trustworthy, and timely is quickly becoming a major RGM mission for CPGs. But what data is most important for strategic, profitable growth?

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Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022

By Chris Spallino

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

Blog

Revenue Growth Management

Consumer Engagement

Trade Promotions

Data Analysis / Retail Analytics

POS Data

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Key Focus Areas for Increasing Consumer Engagement | Retail Velocity

Key Focus Areas for Increasing Consumer Engagement and ROI

August 29, 2022

By Chris Spallino

Hear from CPG and retail industry expert Rob Hand about the state of the CPG industry and the focus on RGM, IBP, trade promotion, and retailer data and analytics to increase consumer engagement.

Blog

Revenue Growth Management

Integrated Business Planning

Consumer Engagement

Trade Promotions

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