Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

May 8, 2024 |

By Retail Velocity

Blog

Ensuring data accuracy and reliability from diverse data is challenging. Data harmonization helps you gain the insights needed for optimal decision-making.

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

By Rob Hand, CEO, Hand Promotion Management

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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Retailer Data: Plenty Available, but What Do You Actually Need?

April 24, 2024

By John Rossi, CEO, Retail Velocity

There’s no lack of available retailer data—POS, inventory—and much more. But what data do CPG companies need to drive high ROI? And how do they ensure it’s accurate and reliable?

Blog

Data Cleansing & Harmonization

Data/Vendor Portals

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Maximize the Usefulness of Walmart Scintilla With VELOCITY®

April 23, 2024

By Retail Velocity

Walmart Luminate is here. Learn how VELOCITY® can help brands maximize the usefulness of Walmart Luminate data to grow their business.

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The Most Important Retail Data Considerations for CPG IT Departments

April 15, 2024

By John Rossi, CEO, Retail Velocity

IT personnel can be faced with many challenges and costs related to data collection and preparation for business teams. Learn how proven, automated solutions can make all the difference.

Blog

Data Cleansing & Harmonization

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Revenue Growth Management and the Critical Data Behind Its Success

April 8, 2024

By Rob Hand, CEO, Hand Promotion Management

The responsibility for ensuring data is accurate, trustworthy, and timely is quickly becoming a major RGM mission for CPGs. But what data is most important for strategic, profitable growth?

Blog

Revenue Growth Management

Integrated Business Planning

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Phantom Inventory: How to Identify, Reduce, and Prevent It

March 26, 2024

By Retail Velocity

Phantom inventory can cost CPGs and retailers billions of dollars each year. But you can reduce and prevent this ghastly, revenue-sucking horror.

Blog

On-Shelf Availability

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The Ripple Effect of Poor Retail Data Insights on CPG Companies

February 12, 2024

By Retail Velocity

Accurate, reliable retail data insights are the backbone of crucial decisions for key business functions, but if compromised, they can significantly impact the overall health of your company.

Blog

Data Insights

Demand Planning/Forecasting

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How CPGs Can Harness the Power of Vendor Portals

January 23, 2024

By Retail Velocity

Although most retailer data portals serve a similar purpose, they differ significantly. Successful CPG companies are the ones who know how to get the most out of them and their data.

Blog

Data/Vendor Portals

Walmart Scintilla

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