Turn Your Trade Promotions Into Revenue Generators | Retail Velocity

Turn Your Trade Promotions Into Revenue Generators

Trade promotions are a key marketing lever that CPGs pull to drive revenue. But can they accurately measure and produce sustained ROI on them?
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The Importance of Cleansed, Harmonized, Normalized Data

The Importance of Cleansed, Harmonized, Normalized Data

You know the old adage: Garbage in, garbage out. It even has its own abbreviation, “GIGO.” When you’re working with data—especially large volumes of point-of sale (POS), inventory, and enterprise data—what you put in absolutely determines what you’ll get out.
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