What is Demand Planning?

February 28, 2023 |

By Retail Velocity

Blog

Demand planning is a cross-functional process that uses demand forecasts and product inventory alignment to meet consumer demand more efficiently and effectively.

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Posts by Retail Velocity:

What is Demand Forecasting?

February 8, 2023

By Retail Velocity

Demand forecasting is a broad topic, one that is often confusing and that can have a different definition depending on whom you ask. Learn what demand forecasting is really about.

Blog

Demand Planning/Forecasting

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Need a Shelter in Stormy Inventory Weather?

January 24, 2023

By Retail Velocity

Inventory distortion can wreak havoc on sales, revenue, and brand loyalty. But accurate POS and inventory data can help weather the storms of out-of-stocks and overstocks and protect your profits.

Blog

On-Shelf Availability

Out-of-Stocks

Supply Chain

Inventory Management

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Using POS Data and Retail Analytics to Win at the Shelf

Using Point-of-Sale Data and Retail Analytics to Win at the Shelf

January 6, 2023

By Retail Velocity

Despite the popularity of online retail, brick-and-mortar stores continue to be the most prominent shopping destinations. And the battle to win at the shelf remains strong—making retail execution more important than ever.

Blog

Retail Execution

Data Strategy

Retailer Partnerships

POS Data

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Are CPGs Drowning in a Sea of Retail Sales Data? | Retail Velocity

Are CPG Companies Drowning in a Sea of Retail Sales Data?

December 8, 2022

By Retail Velocity

CPGs get hit with a tsunami of information every day. But which retail sales data is most useful for critical and timely decision-making: syndicated data or retailer direct store data?

Blog

POS Data

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Improving New Product Launches with Retail Data Analytics

November 15, 2022

By Retail Velocity

New product launches can mean new consumers and additional revenue. But only if your launch plan is based off reliable retail data analytics.

Blog

Data Analysis / Retail Analytics

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Demand Planning: Why It’s Important and What Makes It Effective

November 7, 2022

By Retail Velocity

Demand planning is the linchpin of an effective supply chain and for meeting consumer demand. But without certain key elements, CPGs risk losing millions of dollars—and loyal consumers.

Blog

Demand Planning/Forecasting

Supply Chain

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Relief for CPG Sales Leaders: Why Data Can Mean Life or Death

October 21, 2022

By Retail Velocity

Sales leaders face many challenges in trying to grow their business. But having reliable data to make sound decisions should not be one of them.

Blog

Sales

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5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

By Retail Velocity

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

Blog

Trade Promotions

Data Analysis / Retail Analytics

New Product Launches

Retailer Partnerships

Demand Planning/Forecasting

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