Using POS Data and Retail Analytics to Win at the Shelf

Using Point-of-Sale Data and Retail Analytics to Win at the Shelf

January 6, 2023 |

By Retail Velocity

Blog

Despite the popularity of online retail, brick-and-mortar stores continue to be the most prominent shopping destinations. And the battle to win at the shelf remains strong—making retail execution more important than ever.

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Posts by Retail Velocity:

Are CPGs Drowning in a Sea of Retail Sales Data? | Retail Velocity

Are CPG Companies Drowning in a Sea of Retail Sales Data?

December 8, 2022

By Retail Velocity

CPGs get hit with a tsunami of information every day. But which retail sales data is most useful for critical and timely decision-making: syndicated data or retailer direct store data?

Blog

POS Data

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Improving New Product Launches with Retail Data Analytics

November 15, 2022

By Retail Velocity

New product launches can mean new consumers and additional revenue. But only if your launch plan is based off reliable retail data analytics.

Blog

Data Analysis / Retail Analytics

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Demand Planning: Why It’s Important and What Makes It Effective

November 7, 2022

By Retail Velocity

Demand planning is the linchpin of an effective supply chain and for meeting consumer demand. But without certain key elements, CPGs risk losing millions of dollars—and loyal consumers.

Blog

Demand Planning/Forecasting

Supply Chain

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Relief for CPG Sales Leaders: Why Data Can Mean Life or Death

October 21, 2022

By Retail Velocity

Sales leaders face many challenges in trying to grow their business. But having reliable data to make sound decisions should not be one of them.

Blog

Sales

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5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

By Retail Velocity

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

Blog

Trade Promotions

Data Analysis / Retail Analytics

New Product Launches

Retailer Partnerships

Demand Planning/Forecasting

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Turn Your Trade Promotions Into Revenue Generators

July 19, 2022

By Retail Velocity

Trade promotions are a key marketing lever that CPGs pull to drive revenue. But can they accurately measure and produce sustained ROI on them?

Blog

Trade Promotions

Data Analysis / Retail Analytics

Retailer Partnerships

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How Can I Use Daily Data if My Processes Are Based on Weekly?

June 17, 2022

By Retail Velocity

As more and more CPGs migrate to analyzing daily POS data, those who continue to view and report their data weekly or monthly will continue to fall further behind.

Blog

Daily Retail Data

POS Data

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Why Data Harmonization is Good for Your Business

May 24, 2022

By Retail Velocity

Leveraging harmonized data is critical for improving forecasts, executing sales and marketing plans, and informing business decisions across the enterprise.

Blog

Data Cleansing & Harmonization

Sales

Marketing

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Retail Velocity Launches VELOCITY® 10, Introduces VELOCITY® Essential

April 14, 2022

By Retail Velocity

Release of new version and edition addresses data management and reporting needs with more than 50 new features facilitating improved performance, data management and reporting.

News

Retail Velocity

VELOCITY Platform

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Blog & News

Using Point-of-Sale Data and Retail Analytics to Win at the Shelf

Posts by Retail Velocity:

Are CPG Companies Drowning in a Sea of Retail Sales Data?

Improving New Product Launches with Retail Data Analytics

Demand Planning: Why It’s Important and What Makes It Effective

Relief for CPG Sales Leaders: Why Data Can Mean Life or Death

5 Benefits of Retail Data Analytics for CPG Companies

Turn Your Trade Promotions Into Revenue Generators

How Can I Use Daily Data if My Processes Are Based on Weekly?

Why Data Harmonization is Good for Your Business

Retail Velocity Launches VELOCITY® 10, Introduces VELOCITY® Essential

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