Blog & News

Software Leader Unveils Rebrand Following CEO Appointment

Retail Velocity’s rebranding reflects its growth and commitment to improving collaboration between suppliers and retailers.

ANN ARBOR, Mich. (April 13, 2022) – Retail Velocity, the pioneer and industry leader in consumer demand and supply data management, reporting and analytics, announced today it has completed an extensive rebranding effort in response to accelerated company growth and a renewed corporate mission led by the July 2021 appointment of John Rossi, an experienced consumer packaged goods (CPG) and retail industry executive, to Chief Executive Officer.

The rebranding, which includes a top-to-bottom redesign of the company’s website, visual identity and go-to-market messaging, is part of the many changes Rossi has implemented at Retail Velocity. Since joining the company in March 2021, Rossi has expanded the company’s product and services offerings, significantly increased its staff and grown its client base.

“I am privileged to have stepped into the CEO role at Retail Velocity and continue building on the long-term success the company has achieved over the last 28 years. Part of that evolution includes launching our new, vibrant corporate identity that not only recognizes our past success but also symbolizes the changes that have been taking place across our business, as well as the next stage in our journey of transformation,” said Rossi. “We will continue to further enable consumer goods manufacturers and their retailer partners to grow faster and more profitably through our VELOCITY® platform and the most reliable data for better decision-making, innovative solutions and services, and increased collaboration.”

The comprehensive rebrand includes a new company logo, color palette, typography, imagery and company tagline: Reliable Data at the Speed of Now. The tagline emphasizes the company’s expertise at providing consumer brands with daily retail point-of-sale and inventory data at the most granular level to enable them to generate actionable insights. The new logo symbolizes continuous collaboration, data integrity and harmonization and business growth while the new brand colors represent profitability, harmony, intelligence and leadership.

With more than 30 years of experience building and leading diverse teams that drove digital transformation, process improvements and profitable growth for large U.S.-based and global CPGs, retail, software and consulting companies, Rossi brings a wealth of expertise to the role and the industry insight, leadership and technology experience needed to drive long-term company success.

Rossi succeeds Jeff Beckett, Retail Velocity cofounder and CEO since 1997. Beckett will continue to serve as chairman of the company’s board of directors, providing counsel to Retail Velocity’s leadership team.

“Since John joined Retail Velocity, he has significantly strengthened our business processes, enhanced our product offerings and improved our strategic planning and growth,” said Beckett. “He has a strong vision for the future success of the company and has brought in extremely talented and experienced individuals who will continue to develop and provide outstanding products and services to our current and future clients.”

In his previous executive leadership roles at Capgemini, Wipro, Plan4Demand and Clarkston Consulting, Rossi developed and executed go-to-market strategies for, and led, consumer goods, retail, hospitality, distribution and transportation consulting groups and verticals.


About Retail Velocity

Since 1994, Retail Velocity has been an industry leader in helping consumer goods manufacturers and retailers better collaborate to gain greater visibility into—and control of—the most timely, accurate and reliable data. By leveraging clean, harmonized daily demand and supply data at the most granular level, companies develop precise analytics to generate actionable insights and greater business intelligence, helping improve sell-through, eliminate operational inefficiencies and achieve profitable growth. Retail Velocity’s best-in-class platform, VELOCITY®, provides one version of the truth to help users make profitable decisions and accelerate growth and success for key business areas such as sales, marketing, supply chain, demand planning, finance, operations and IT.


Media Contact:

Chris Spallino
Sr. Director of Marketing and Communications
chris.spallino@retailvelocity.com