Leading Brand-name Apparel Company Transforms Data Operations with VELOCITY®
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By Retail Velocity
Seamless Migration to Modern Data SaaS Solution, Powered by Microsoft Azure, Accelerates Retailer Onboarding and Enhances Global Distribution Efficiency
ANN ARBOR, Mich. (July 31, 2025) – Retail Velocity, a leader in retail data collection, reporting and analytics for the consumer goods industry, announced today that one of the world's largest brand-name apparel companies has successfully replaced its legacy retail data management system with VELOCITY® Pro, a modern SaaS data platform. This strategic upgrade significantly enhances the company's data processing capabilities, streamlining operations and accelerating integration with its extensive network of retailers.
The VELOCITY® platform leverages Microsoft components, including Microsoft Azure, to provide a robust and scalable solution. The rapid deployment saw 42 major retailers, including industry giants like Walmart, Amazon and Target, for both brick-and-mortar and online, fully operational within an impressive eight weeks of the project's kickoff. The initial phase brought the first 12 major retailers live within just four weeks.
As a top five U.S. apparel manufacturer, the company will process an astounding 60 million sales transactions annually through the VELOCITY® platform. The new system will efficiently handle data ingestion from three critical methods: API, retail portals and EDI, and will perform a crucial data extract to the SAP 4/HANA data warehouse. This comprehensive approach will ensure seamless data flow and enhanced insights across the entire retail ecosystem via a completely automated process.
The successful migration to VELOCITY® underscores the manufacturer's commitment to technological innovation, modern technology platforms and operational excellence. This foundational upgrade provides the infrastructure for VELOCITY® functionalities, including daily data synchronization, improved configurable dashboards and an automated connection with their enhanced data lake, further solidifying the company’s position at the forefront of the global apparel industry. The VELOCITY® platform will support the top 35 U.S. and Canadian retailers in the clothing and apparel industry for its client.
During the implementation of VELOCITY® Pro, Retail Velocity identified numerous client SKUs that were either not mapped or improperly mapped to their respective retailers’ items. These discrepancies could have led to significant economic and inventory problems. Fortunately, VELOCITY® Pro and the experts at Retail Velocity not only identified these issues but also quickly resolved them before the “go live” phase. This demonstrates the true power of a SaaS solution: having both robust software and strong technology and industry expertise.
About Retail Velocity
For the past 30+ years, Retail Velocity has been a trusted leader in providing consumer goods manufacturers with automated, reliable retail data solutions. Its VELOCITY® data platform seamlessly collects and integrates daily data from more than 625 retail data sources, including syndicated and third-party services, offering businesses a single, unified view of their retail sales and inventory. By leveraging timely, accurate retail data at an item and store level to derive actionable insights and greater business intelligence, brands can improve retailer collaboration, drive increased sell-through, reduce inefficiencies and achieve sustainable growth.
Media Contact:
Chris Spallino
Sr. Director of Marketing and Communications
chris.spallino@retailvelocity.com
734-263-2656
