Retail Velocity is excited and proud to celebrate 30 years of helping CPG companies grow their business by empowering them with the most accurate, timely, and reliable retail data and insights. We are extremely grateful to all our clients, partners, employees, and those who have assisted us along the way.
Retail Velocity: Celebrating 30 Years of Excellence in CPG Data Analytics
The Evolution of CPG Retail Data Management
30 Years of Pioneering the Demand Signal Repository (DSR)
- Founded 1994: Established in Ann Arbor, Michigan, by brothers Jeff and John Beckett.
- 1st CPG Industry Demand Signal Repository: First to integrate POS data, ERP data, and inventory data into a single, unified platform: VELOCITY®.
- Setting the Industry Standard: First company to collect DAILY point-of-sale and inventory data at the SKU/store level.
Advanced Retail POS Data Harvesting & Cleansing
- SKU by Store Daily Data: Recognized industry leader for automated collection, harmonization, and cleansing of daily SKU-store-level retail data.
- Automated Data Mapping: Seamlessly maps complex UPC codes directly to internal CPG product codes.
- 95%+ SKU/Item Processing Accuracy: Ensuring your downstream business intelligence tools run on completely clean, trusted data.
Cross-Channel Visibility & Secure Two-Tier Distribution
- Universal Account Access: Enables CPG brands to view and utilize performance data within a single account or aggregated across all accounts.
- Two-Tier Distribution Support: Fully supports distribution networks, pulling data from both downstream distributors and central distribution centers.
- Enterprise-Grade Data Security: Absolute data privacy—no client data is ever shared or sold to outside parties.
Scaling Global Supply Chain Visibility
Enterprise POS Data Harmonization Across 625+ Retailer Adaptors
- Retail Data Adaptors: Out-of-the-box connectivity featuring 625+ North American & international retail data adaptors bridging physical brick-and-mortar and e-commerce networks.
- Major Retail Integrations: Clean data ingestion pipelines built for:
- Mass Merchants & Digital: Walmart, Target, Amazon.
- Grocery & Pharmacy: Kroger, CVS Pharmacy, HEB, Food Lion.
- Home Improvement & Specialty: The Home Depot, Lowe's, Rona, Tractor Supply, Rural King.
- Department Stores & Discount: Macy's, Kohl's, Family Dollar.
- Pet Care: Chewy.com, Pet Land.
- And many more.
- Global Infrastructure: Scaling across 28+ countries to provide localized and international supply chain insights.
- Massive Daily Ingestion Footprint: Processing updates from 125,000+ retail locations to monitor 1 million+ SKUs/items daily.
Proven ROI Across Multi-Category CPG Brands
Predictive Analytics for Demand Planning, Forecasting, and Inventory Management
- Proven Return on Investment (ROI): Driving clear bottom-line value across:
- Trade Promotions Optimization: Track lift and spend efficiency accurately.
- Demand Planning & Forecasting: Eliminate out-of-stocks and phantom inventory.
- Inventory Management: Align production directly with real-time store-level demand.
- Sector-Wide CPG Expertise: Custom data models deployed across Apparel & Fashion, Food & Beverage, Home & Personal Care, and Healthcare.
- Trusted by 5,000+ Global Brands: Powering data operations for market leaders like P&G, 3M, L'Oréal, Kimberly-Clark, Mattel, Reckitt, Levi's, Crayola, Spectrum Brands, Assa Abloy, American Textile Co., and Abbott Nutrition.
Award-Winning Demand Data Analytics Platform
- 9x CGT Award Winner: Proud recipient of the Consumer Goods Technology (CGT) Readers' Choice Award in Demand Data Analytics.
- Long-Term Partnerships: Built on mutual client loyalty, including 3 clients partnered for over 20 years and 5 clients for over 10 years.
- What Our Clients Say:
"Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time."
— Vice President of Sales, National Sporting Goods Supplier
Streamline Supplier-Retailer Collaboration
Data-Driven Decisions to Drive Sales and Profitability
- The Mission: We help your brand collect and leverage clean, comprehensive, reliable data to facilitate collaborative supplier-retailer decision-making.
- Strategic Growth: Maximize sales velocity, achieve sustainable, profitable growth, and eliminate hidden supply chain inefficiencies.
- Core Capabilities: End-to-end management across Data, Analytics, Insights, and Execution Decisions.
Schedule a Retail Velocity Platform Demo
Ready to unlock daily, store-level insights for your brands? Reach out to our technical team to build a better retail data pipeline.
- Website: retailvelocity.com
- Email: info@retailvelocity.com
- Phone: (734) 997-9300
